Social media is a great way to gain publicity for a business.
Facebook, Twitter, and LinkedIn are the top social forums at this point, and they can be phenomenal tools to use to connect with your already existing customers, and to meet people who are customers…but don’t know it yet.
Utilizing various aspects of social media to your own advantage benefits both you and your customer. There are forums where you can post information and news for free, and the customer can access it at anytime. Some of these forums have word or character limitations but these can also be worked to your benefit. Not many people want to take the time to read long articles anymore. They would rather have a little blurb that contains the basic information they’re looking for, and when they need to know more, they know where to get it if they are interested. YOU can provide a link to your website. (If you don’t have a website, definitely visit our CONTACT page above.
The key to using social media intelligently is to create posts and generate valuable information that grabs the reader’s attention or peaks their curiosity. It should make them want to visit your site (or business) for more.
Most importantly, be genuine and real. Make an effort to connect through natural conversation. This takes time and a bit of practice to really get the groove of and implement, however, once you’ve mastered it, the fun begins!
If this is not something that interests you, I would encourage you to consider hiring a social media consultant to coordinate this for you. Choose wisely, and make sure you hire someone that can connect with your target market and existing customers. (Yes, we offer a “We tweet for you” service.)
In another blog post we’ll explore some of the critical components of effective social media management, how to implement it, and the benefits to your company.
