Google is once again responding to what they see happening in search.
I visited the Official Google
Blog where they have announced a major new roll
out that’s going to change the way we search.
Google is now more effectively integrating YouTube
and Google+ into your search results if you’re
signed into a Google Account. (Yes, you should have one.)
This will effectively Change the way Google presents
search engine results to the average browser/searcher.
Google says on their website:
“We’re transforming Google into a search engine that
understands not only content, but also people and
relationships. We began this transformation with
Social Search, and today we’re taking another big
step in this direction by introducing three new features:
1. Personal Results, which enable you to find information just for
you, such as Google+ photos and posts–both your own and
those shared specifically with you, that only you will be able to
see on your results page;
2. Profiles in Search, both in autocomplete and results, which
enable you to immediately find people you’re close to or might
be interested in following; and,
3. People and Pages, which help you find people profiles and
Google+ pages related to a specific topic or area of interest,
and enable you to follow them with just a few clicks. Because
behind most every query is a community.
Together, these features combine to create Search plus Your
World. Search is simply better with your world in it, and we’re
just getting started.”
Here’s the full post on the Official Google Blog:
http://googleblog.blogspot.
After looking at my own clients sites…I can say linking is still important.
Just like any change this opens up new opportunities, especially
if you’re doing SEO and SEO Services the right way.
I can’t see it impacting too many small to medium sized businesses
in the short term as this update will assist with integrating your existing
social media into your everyday search.
It does however mean you’ll need to make sure you do things
smarter and use at it as an opportunity to develop a social
media (especially Google+ and Youtube) for your clients and
your own website if you haven’t already.
Change is coming, we can be sure of it.
Call me to schedule your free 15 minute SEO consultation.
~Kate
